Identity Management
Delivering Identity and access management solutions which securely capture and manage customer profile data
A SINGLE CUSTOMER VIEW
A Single Customer View takes aim at unifying all of the data you hold about your customers into a single centralised record. This has become even more challenging for marketers today given the sheer number of multiple profiles belonging to the same contact. This usually happens due to the various touch points that the average customer interacts with when dealing with a product or brand. Marketing campaigns, surveys, web forms and call centres are examples of data that can be brought into a single view.
“The best solutions ensure a secure and seamless customer experience irrespective of the channel used to engage with a brand.”
HOW WE CAN HELP
Our framework and methods focus on your data allowing for data aggregation and consolidation, data cleansing, deduplication and enrichment. The framework also enables additional insights spanned across your data stores and assets.
The 4 key pillars are described below:
EVALUATE
In this step you will extract the required data from various data sources and touch points – this can include any type of data source across your organisation. We will then work with your team to aggregate and consolidate the array of data sources into a single destination. Finally we aid in auditing the data integrity and begin the data validation.
COMPUTE
In this phase we enable the consolidation of the profile data to allow your organisation to evaluate and assess the data in order for you to identify certain strengths and opportunities and any gaps in respect to your objectives and goals.
ENHANCE
In the third stage of the framework we help deliver uniformity to the way the data has been structured ensuring that the customer profile data is now accurate and any gaps are closed.
GOVERNANCE
In the final stage of the framework, we thoroughly examine and analyse the customer records ensuring that the process has produced a clean and unique record with no duplication. Additionally we help identify and remove duplicates which in turn creates a single unique customer profile record which your IT and Marketing teams can manage and maintain going forward