Digital Enablement
Empowering Enabling and upskilling your teams through our expert consultants and knowledge at hand.
How we can help you
Our experience in this space allows us to go beyond single channels such as web and look at various channels and touchpoints including app, mobile and social being integrated within your brand. Our efforts will help strengthen your brand engagement offering your customers a unique experience. A Digital Enablement strategy will help your transformation succeed and enable your business to become digital leaders, upskill your teams and achieve returns quickly.
” A Digital Enablement strategy will help your transformation succeed and enable your business to become digital leaders, upskill your teams and achieve returns quickly.”
THE PROCESS
The Four Phases of a digital enablement are outlined in the steps below:
- Technology Onboarding
- Business process alignment
- Communication Strategy
- Training and Team Enablement
TECHNOLOGY ONBOARDING
When introducing a new platform or marketing automation service, the platforms must be adopted by all areas of the organisation. It is important that the required business units are able to leverage the capabilities in order to meet their objectives and use cases. This usually involves buy in from key stakeholders and can often be a roadblock as certain stakeholders resist. Such hurdles can be overcome with the correct messaging being relayed that its more than just technology that is being rolled out. This is key to ensuring that the required business units clearly understand the objectives and capabilities and are aligned with ways of working.
PROCESS ALIGNMENT
This is the most important step in digital enablement. Once agreement has been met between the required teams most users can now stary to leverage the capabilities of the platform. However to use these properly without customising them or hacking the platform there must be a form of governance or operating model that defines how the features are used and how they should not be used. These activities typically go through a number of processes and approvals by the required stakeholders.
COMMUNICATION STRATEGY
There needs to be a clear and well defined approach that explains who and how certain communications are performed in the required channel. In order to ensure that the correct message is being sent to the desired audience this needs to be in place .Talking to your customers should be done in a single voice and not repeated by different business units. This involves guiding stakeholders through the required levels of personalisation they need and how it may affect other teams who may be doing the same.
TRAINING
The core element of an enablement strategy is the enabling part itself – allowing users of the platform to be able to perform their BAU tasks effectively. The upskilling of different audiences can be done through a variety of channels, each promoting different learning styles and techniques based on a users individual need. For example, this may come in the form of a self-service enablement hub.